We’re excited to celebrate a milestone for Sini Downing, Head of Studio at SIDE London.

Sini first became part of the PTW family 7 years ago when PTW acquired SIDE-the top-tier audio services provider for the games industry. Earlier this year, she was promoted from Head of Production to Head of Studio and also achieves the incredible milestone of 15 years at SIDE. Let’s take a look at her incredible career, and all that she’s accomplished!

Sini champions meaningful performance and great writing in games, even running a games writers’ agency for SIDE for almost ten years. If you’ve heard a character speak in a game you’ve played in the past few years, chances are Sini helped make it happen. She credits her prior experience in the hospitality industry with her ability to ensure that clients are comfortable on-site, and that talent feel able to provide their best performances.

Sini’s accomplishments include supporting games writers and voice performers; crafting policies that maintain SIDE’s culture and vision; developing the first Head of Production role; Project Management on successful titles like Fable II, III and Journey, Assassin’s Creed: Syndicate, and The Witcher 2, 3, and Gwent; and working with agencies and clients to ensure fair pay and treatment for actors.

Sini has also extended herself to encourage and support the industry at large by establishing the “Intro to Video Game Performance” sessions with LAMDA drama students; volunteered SIDE’s facilities and directors for the Black and South Asian mentorship program created by actress Alix Wilton Regan; and has established much of the current training for the Production team. You can catch her updates from the studios on her Twitter account or get an insight to “Directing for Games” in her mini podcast with Senior Performance Director Kate Saxon.

Sini’s commitment to quality inspires her colleagues and clients alike. Congratulations, Sini! Your work has helped define the success of both SIDE and PTW and we’re excited to see what the future has in store!